Events 365

OVERVIEW:
Events 365 project was put together as an effort to engage Penton's EXPO attendees with Penton's content brands.

UX RESEARCH:
A year prior to initiating Events 365 project Penton has contracted an outside UX consultants to travel to several Penton EXPOs as well as evaluate EXPOs sites and provide feedback on EXPO attendees and EXPO sites usabilities. Personas were created based on that research conducted earlier as well as stakeholders interviews.

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